VICKY SHAUGHNESSY
creative direction + design
FW22 campaign for Canada Goose. This campaign was created to serve commercial needs, showcasing how the FW22 collection could be styled in a more fashion-forward way for the discerning, style-driven female consumer. It lived alongside the larger seasonal brand campaign by Annie Leibovitz, and spanned multiple channels including web, email, digital paid media, social and PR.
Photo: Leeor Wild
Styling: Skye Kelton
Set Design: Karl & Dom
