VICKY SHAUGHNESSY
creative direction + design
Campaign Creative Direction for the Canada Goose x Rokh x Matt McCormick capsule collection.
Working in collaboration with Korean-Parisian designer Rok Hwang and multimedia artist Matt McCormick, the campaign blends the essence of three brands together – the elegant, timeless tailoring and subversiveness of Rokh; McCormick's assimilation of diverse cultural influences drawn from the highs and lows of American heritage; and Canada Goose's ethos of Live in the Open.
This campaign launched in North American, EU and APAC markets across web, email, digital paid media and social channels.
Photo: Carin Backoff
Director: Martin Klapperbein
Styling: Alex Harrington
Hair: Chanel Croker
Makeup: Steph George
