VICKY SHAUGHNESSY
creative direction + design
Canada Goose FW23 x Karla Welch
Working with celebrity stylist Karla Welch, the goal of this campaign was to position the Canada Goose FW23 Collection as a covetable, style-driven collection through highly style-focused content that highlights both style and performance credentials. Content lived across digital channels, spanning web, email, social and paid media.
